ABNORMAL
This is the project where the client really listened to us. We told them to make this social game difficult if you want it to have legs. It’s not easy to convince a client that gen-pop is smarter than they think, but when the audience is engineers - look out. Designing this game with the agency was probably the best part of the project, but then going out to film content and make websites for 4 fictitious companies with limited supervision was even better. We created a lot of content for this game and we live-managed it for 5 days with the agency. I’d make this kind of project annually if there was a budget for it.
Pet Gorilla // Executive Producer // Game Designer // Social Producer //
Deep Instagram was a social activation that turned Instagram posts into a trivia game about HBO Shows. Bringing this idea to life was far more complex than the casefilm showcases. In order to make this project work we had to find a way to hack into the IG API to develop a complex web of questions and answers across hundreds of IG accounts… then test and demonstrate for client approval before actually creating all the accounts. Wild and hair-raising ride…and…. we went back and cleaned up our mess afterwards, leaving no IG trace.
Pet Gorilla // Executive Producer // Game Designer //
Sometimes there are projects that are made for a casefilm to be entered into award shows, and we knew how to make a good casefilm. The cool thing about this project was working with this interesting group of architects that found a way to compress photogrammetry down so we could easily make their models into a web-friendly 3D assets. Our team had the graphic know-how to make it happen thanks to our history in WebGL and CGI, so we built a 3D web interface to punch up their UI design in a more modern way.
Pet Gorilla // Executive Producer // Interactive Producer //
At the tail end of Pet Gorilla, I started working as Managing Director for a design studio called Digital Giant that made web car-configurators for a number of automotive brands using Unity and Unreal. We partnered with Wieden and Google to make this AR and web-based car-configurator that used an Unreal streaming process and created the clearest mobile AR Experience I’ve seen. It didn’t require any bulky downloads or long loading time, instead it used the Google Search App to connect to a cloud instance of our Unreal scene. This is screencap of the experience.
Digital Giant // Interactive Producer //
For 2 years we did this website project with Ogilvy and IBM that was tied to the US Open and the boat load of statistics that come from the tournament. The US Open is actually a way for IBM to test new data practices and our job was to design a website that could be constantly updated with content every day of the tournament. We basically created our own CRM with a library of custom designed graphics that we managed during the tournament.
Pet Gorilla // Executive Producer // Interactive Producer //
We chose the name Pet Gorilla, because we thought it was a clever play on words, and we could buy the URL, not because we wanted to be known for doing work with pets. Somehow, we did a lot of jobs with animals and this was the biggest animal job of my career. With this production we created an interactive website, 8 TV Commercials and a Print Campaign. It was also when Jumpy the Dog was a young lad.
Pet Gorilla // Executive Producer // Interactive Producer //
Live-streaming shows that play off audience feedback in the comments are a blast. It’s sort of like writing a comedy choose-your-own adventure where each answer is “yes-and”. You just write twice as much. This was a live job interview where the audience chose each task for the interviewee to perform in order to land the job. It was a wild process of client approvals and easing of nerves to allow the inanity of these scenes to unfold without very much control.
Pet Gorilla // Executive Producer //