DICE.COM

This is the project where the client really listened to us. We told them that you need to make a social game difficult if you want it to have legs. It’s not easy to convince a client that gen-pop is smarter than they think, but when the audience is engineers - look out. Designing this game with the agency was probably the best part of the project, but then going out to film content and make websites for 4 fictitious companies with limited supervision was even better. We created a lot of content for this game and we live-managed it for 5 days with the agency. I’d make this kind of project annually if there was a budget for it.