Deep Instagram was a social activation that turned Instagram posts into a trivia game about HBO Shows. Bringing this idea to life was far more complex than the casefilm showcases. In order to make this project work we had to find a way to hack into the IG API to develop a complex web of questions and answers across hundreds of IG accounts… then test and demonstrate for client approval before actually creating all the accounts. Wild and hair-raising ride…and…. we went back and cleaned up our mess afterwards, leaving no IG trace.