MICROSOFT

We’d had some previous success with gamified content for Skype and PoD, so when this idea got approved we were extremely excited to get the band back together. Live Streaming online was pretty new and Twitch was still an infant in the space, but our brief was to show all these streaming aspects in XBox and we decided to do it with some comedians. It was a pretty stressful production because we were creating 12 hours of live content over 2 days of streaming. I’ll never forget Bobby Lee noticing my stress and kindly telling me, “Hey, just get me a bunch of wigs and it’s gonna be great” - he was right, it was great.