OLD SPICE

Easily one of the top projects I’ve been lucky enough to help create. The sweetest part was winning the award from Wieden, I put a lot into this pitch and it wasn’t easy to get the trust of a big agency when you’re a small little nobody production company. This project helped us make our name with Pet Gorilla. It was pretty simple, take over all of Old Spice’s social media and control it from the voice of a wild animal that had just been named as CMO of Old Spice to promote their wild collection. We sat in a house rental for 5 days with the agency controlling this campaign in real-time and had a blast because we had a client who trusted us and an agency that was able to make great stuff happen.