SKITTLES

It’s kinda crazy this was the first time Skittles jumped into social, yet the directive was to do it with print advertising!?! The brief was always that we’d do these photo shoots that would be published in actual magazines, but the experience would live on in social. And playing characters in a long running social campaign is really awesome, as we’d learned from Old Spice. Our big pitch was to use Twitch and get this purple granny to destroy people in the newly released version of Madden. We partnered with EA and got one of the game testers to come to our office and live streamed with this rad granny improv’ing for 2 hours a night.